See how visitors navigate your content
Track unique visitors and sessions over time to understand traffic patterns and how often people return.
Analytics
Knowledge base analytics that show you what to write next
Track article performance, search behavior, and traffic trends to build a help center that works harder for your team.
- “It directs my clients to FAQs instead of just filling out the contact form — I stop answering the same questions repeatedly.” — Arthur D., Owner, IT and Services
- “We don't need an IT guy to do the coding for us. It made our work easier.” — Aimee N., Owner/Managing Director, Outsourcing
- “So simple to write an article and get it published on the site immediately. Such a great timesaver.” — Melissa C., Head of Product, Events Services
- “The self-service knowledge base has reduced ticket volume.” — Armando M., Design Engineer, Civil Engineering
- “Client users find it easy to access information and we find it easy to update and add new information.” — Chris D., Co-founder, Information Services
- “The sales department made it part of their presentations as a key selling point.” — Bradley U., Chief Content Creator, Marketing & Advertising
Why it matters
Understand your help center, improve it continuously
Most teams publish articles and hope for the best. HelpSite Analytics shows you exactly what is happening—so you know what to write, what to update, and what is working.
Know which articles do the work
View page views and unique visitors per article so you can see exactly which content is carrying the load.
Spot search gaps before they become tickets
See what visitors search for and whether they find it. Low click-through searches are your roadmap to new articles.
Article performance
Ownership and visibility over every article
Get article-level data that tells you what to keep, what to update, and what to retire.
Views and unique visitors per article
See how many people land on each article and how many keep coming back.
Sort by any column, instantly
Order articles by views, unique visitors, or last-updated date to surface what you need fast.
Catch stale content before it confuses
Last-updated timestamps make it easy to find articles that have not been touched in months.
Search insights
Turn search data into better content
Your visitors tell you exactly what they need every time they type in your search bar. HelpSite captures those queries and shows which ones lead to answers and which hit a dead end.
See your top search queries
Know what visitors look for most so you can prioritize the content that matters.
Find the dead ends
Spot searches that return little or nothing—each one is a prompt for a new article.
Build a content roadmap from real demand
Let actual visitor behavior, not guesswork, decide what you write next.
Visitor trends
Track traffic over time, on your schedule
Filter the whole dashboard to the window you care about and connect spikes to what caused them.
Filter by date range
Choose your time range and every metric updates automatically—no reconfiguring.
Daily visitor chart to spot spikes
See the exact days traffic surged and tie them to launches, campaigns, or incidents.
Sessions per user
Know how often visitors return—high return rates can signal unresolved questions or active learning.
Put your help center data to work
Launch a help center and start seeing what your visitors actually need—free to try.
Analytics FAQs
Common questions about measuring your help center.
What can I measure in HelpSite Analytics?
You can track unique visitors and sessions over time, page views and unique visitors per article, top search queries, and traffic trends by date range.
Can I see which articles are most popular?
Yes. Article-level reporting shows views and unique visitors per article, and you can sort by views, visitors, or last-updated date.
How does search reporting help me?
It surfaces what visitors search for and whether they find answers. Searches with low click-through highlight gaps you can fill with new content.
Can I filter analytics by time period?
Yes. Choose a date range and every metric on the dashboard updates to match it automatically.
Still have questions?Get in touch
AI workflows
MCP Server
Connect HelpSite to MCP-compatible AI tools so your team can search, draft, update, and organize docs faster.
AI answers
AI chatbot
Answer customer questions with AI grounded in your HelpSite articles, source links, and reviewable chat history.
Ownership
Assignments and requests
Assign article work, track requests, and keep documentation from becoming one person's invisible job.
Put sourced answers in front of customers.
Launch a public help center, private SOPs, or both in an afternoon.
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